Soft Surroundings, a leading luxury lifestyle brand for busy women of all
ages, maintains its dedication to providing an extraordinary shopping experience by announcing plans to open a new
location at the Galleria in Edina, MN. This will be the retailer’s first store in Minnesota.
Soft Surroundings is committed to helping their customers look and feel their best by providing stylish and
comfortable clothing, accessories, beauty and home goods while giving them an effortless shopping experience. The
brand is best known for their extremely soft fabrics, global inspiration, customer service and convenience. Most of
the apparel and home goods are designed exclusively by and for the brand and the beauty department will feature
complimentary cosmetic and skincare consultations as well as regular beauty events.
The Galleria location will be the 59th store for Soft Surroundings and is one of sixteen new stores planned for 2017,
their largest expansion year to date. An all-day Grand Opening event is scheduled for Friday, November 17th,
featuring complimentary sweet treats, drinks and specialized beauty treatments for all who attend. Additionally, the
first one-hundred customers in line for the 10am opening will receive a special Soft Surroundings gift bag filled with
many of their top products.
About Soft Surroundings: Headquartered in St. Louis, MO, Soft Surroundings is a lifestyle brand and retailer of
women's apparel, home, and beauty products. Releasing its first catalog in 1999, Soft Surroundings has been
dedicated to making women look and feel their best ever since. Having experienced record growth in its online and
catalog channels, Soft Surroundings opened its first retail location in St. Louis, MO in 2005. With current retail
locations from coast to coast and many more on the horizon, Soft Surroundings is continuing to expand its retail
division nationally to meet the needs of its many devoted customers. Visit Soft Surroundings online at
www.softsurroundings.com.
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