Wednesday, January 3, 2018

Caring Causes: St. Patrick's Day Parade - Delray Beach

A class at Lynn University created a campaign to help boost awareness, fundraising efforts and heighten excitement for their 50th Annual St. Patrick’s Day Parade in Delray Beach on the famous Ave., Florida.
“Talk about loving the parade and all it stands for, these students really put great energy into a campaign idea that will not only be fun to do, but potentially raise funds for the parade,” said John Fischer, CEO of Code 3 America.  “It’s all about the 1st Responders and Veterans and being able to give back as they are always there for us,” added Fischer.
The students visited TransMedia Group to showcase their presentation and really engaged in an in-depth conversation about all the steps necessary to implement their ideas.  The entire class of Professor Matteo Peroni, College of Business & Management at Lynn University worked hard with TransMedia Group to impress their client Code 3 America, a nonprofit organization that support veterans, first responders and their families, and by having the students involved, were able to have extra messengers to this great celebration.

The ideas consisted in raffle prize trips for vacations to Ireland, a group fitness event, the best dog fashion contest, the Ginger Queen Beauty contest and the Maury Powers look-alike contest.
“They dazzled a lot of good points to make this the best St. Patrick’s Day Parade ever,” said Rebecca Shpektor, director of public relations at TransMedia Group. “We are set to get these ideas underway starting with the announcement of St. PETrick’s Day “Dress your pet in Green” where we’re asking for anyone that wants to bring awareness and exposure to the parade that gives back to our 1st responders and veterans to hashtag #StPETricksDay,” added Shpektor.
About Delray Beach St. Patrick’s Day Parade
Beach St. Patrick’s Day Parade represents 6 countries and over 200 International Municipalities through their respective uniformed First Responders.  The Parade is utilized to raise funds for those that are first on the scene to help those in need from either natural or man-made disasters and tragedies. This hometown event has over 40,000 spectators sharing every moment on social media - all there for many reason of celebration of humanity and our lives.  Please visit and follow and like their social media platforms at and be sure to check out their YouTube Videos  Sponsorships are available.
About Lynn University Lynn University is an independent college based in Boca Raton, Florida, with approximately 3,000 students from 100 countries. U.S. News & World Report ranks Lynn as the top international university in the region. Lynn's NCAA Division II Fighting Knights have won 23 national titles, its Conservatory of Music features a world-renowned faculty of performers, and its nationally recognized Institute for Achievement and Learning empowers students with learning differences. The school's Dialogues curriculum and award-winning iPad program help Lynn graduates gain the intellectual flexibility and global experience to fulfill their potential in an ever-changing world. For more information, visit

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