Saturday, February 13, 2016

Smart Safety: 2Steps2Minutes

The American Red Cross® recently launched a home fire awareness campaign called 2Steps2Minutes that aims to save lives from a silent killer that takes more lives each year than all hurricanes, tornadoes, and floods combined.  Launched in partnership with millennial-focused media company What’s TrendingiHeartMediaThe Charity Network and Reveal Project, the campaign calls attention to the two steps critical to safely escaping a home fire: 1) practice your home fire drill in under two minutes, and 2) check your smoke alarms each month.

 “On an average day, seven of our neighbors die in home fires, and that’s just seven too many,” said Russ Paulsen, who leads community preparedness for the Red Cross.  “But we can change that.  No miracle, no incredible scientific breakthrough required – just getting the word out and having people take two simple steps.  This campaign is a great way to spread life-saving information.”
Internet sensations GloZell GreenFrankie GrandeBart BakerBrodie Smith, and Brittany Furlan are some of the first digital influencers to participate in the ‘I Can Do It In Two Minutes’ PSA, which encourages people to have a plan to safely evacuate their home in the event of a fire and to check that smoke alarms are working.  The PSA was directed by the Brothers Riedell, known for the films Camp Takota and Bad Night. 

iHeartMedia has been named the official media partner for the 2Steps2Minutes initiative and will leverage the company’s spectrum of multiplatform assets to address key aspects of fire safety and prevention. iHeartMedia will launch an on-air and online campaign that includes a series of PSAs and original content recorded by GRAMMY® Award winning a cappella group Pentatonix, 2016 ACM award 2x nominee Kelsea Ballerini, and iHeartMedia personality Bobby Bones, host of the popular nationally syndicated Country radio program The Bobby Bones Show.  

The Charity Network will host one-of-a-kind celebrity experiences across Prizeo and Charitybuzz platforms to raise funds to benefit the Red Cross. The first packages announced include experiences from celebrities including Sheryl CrowLaura MaranoScotty McCreeryAmerican Authors and influencers Frankie GrandeMatthew SantoroRooster Teeth and Joey Graceffa. Offerings include concert tickets, meet and greets, on-set visits, and cameos in social media content. 

“As we grow The Charity Network, we’re excited to partner with incredible organizations including What’s Trending, iHeartMedia, and Reveal Project to help champion some of our favorite causes like American Red Cross,” said Todd Wagner, founder and chairman of The Charity Network.
Additionally, Kelsea BalleriniAlli Simpson, and Troye Sivan have teamed up with Reveal Project to each design limited-edition merchandise. Designs can be purchased at

To see campaign content, check out all auction experiences, find out how you can purchase a limited edition shirt, or make a donation,

About American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please or visit us on Twitter at @RedCross.
About What’s Trending
What’s Trending is an award-winning US-based media company and online destination curating and producing original programming around the hottest digital trends and topics every day. With over 100 million YouTube views to date, What’s Trending has collaborated with the biggest online and traditional personalities in entertainment and pop-culture. Founded by host and digital influencer pioneer Shira Lazar, What’s Trending’s innovative, groundbreaking and interactive programs have been recognized by the Primetime Emmy Awards, the Webbys, the IAWTV, the Streamy Awards and others since the company’s launch in 2011.,,, Twitter @whatstrending
About iHeartMedia
With 245 million monthly listeners in the U.S., 87 million monthly digital uniques, over 75 million social followers and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
About The Charity Network
The Charity Network disrupts traditional fundraising models and helps charities transition from analog to digital. By doing so, The Charity Network reaches a diverse group of donors from millennials to baby boomers. Launched in 2016, The Charity Network is a coalition of the top digital fundraising platforms: Charitybuzz, Prizeo, and Chideo. Each platform is a leader in its own field: Charitybuzz in online charity auctions, Prizeo in online sweepstakes and experiences, and Chideo in cause and entertainment content. To learn more please visit:
About Reveal Project
Reveal Project is an online platform that brings social purpose to online shopping. We partner with key social influencers to create and sell custom merchandise focused on a variety of social causes. The net proceeds provide critical support to the charities behind these movements and, equally important, we inspire powerful communities of like-minded individuals who are making a real difference for social good. For more information, please visit

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