Amazing Apps: GivingTales

Some of the world’s leading actors have today joined forces in a new children’s educational project called GivingTales. It aims to produce engaging and entertaining versions of popular children’s fairy tales while helping to teach and educate children worldwide. As part of the company’s mission to educate and support children, GivingTales kft is committing 30% of its revenue to Unicef UK to help children around the world.

Developed in association with Sir Roger Moore, a Unicef Goodwill Ambassador, GivingTales features the voice talents of world-renowned actors including Ewan McGregor, Unicef UK Ambassador, Stephen Fry, and Dame Joan Collins. Hans Christian Andersen’s timeless fairy tales have now been modernised, condensed and paired with vivid illustrations that capture the universal and timeless life lessons synonymous with Andersen’s stories.

Many of the themes in Hans Christian Andersen’s stories have relevance for children today, such as bravery, selflessness, and compassion.

"The Ugly Duckling is the primal story about bullying and self-belief - it is a marvelous tale,” said Stephen Fry, actor, screenwriter and author.

Available for free download starting today on Apple, Android, and Windows Phone 8 mobile devices, the app comes with The Princess and the Pea (Sir Roger Moore, KBE). Each additional story is available for download at $3.99 each. Three additional stories are available in the first series: The Emperor’s New Clothes (Dame Joan Collins, DBE), The Little Match Girl (Ewan McGregor, OBE) and The Ugly Duckling (Stephen Fry).

Today’s children are increasingly accustomed to consuming content in one short sitting. While paper books may be giving way to digital versions, classic fairy tales never grow old. There’s a big need to adapt traditional stories into shorter, animated versions, so they can captivate and inspire another generation of young readers.

About GivingTales kft

GivingTales is an educational project developed in association with Sir Roger Moore, KBE. The project’s focus is to develop and produce engaging, interactive and entertaining versions of popular fairy tales for children, while helping educate and support children around the world. GivingTales is currently available across Apple, Android, and Windows Phone 8 devices.

For more information and to download the app, please visit http://givingtales.com/, or you can follow GivingTales on Facebook, Twitter, and YouTube.

About Unicef

Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children.  As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit unicef.org.uk