Just in time for National Children’s Day, the modern-day baby brand, Century™ announced their partnership with international recycling leader TerraCycle® to help parents easily recycle their Century baby gear products when they expire or their child outgrows it. As an added incentive, for every shipment of Century baby gear sent to TerraCycle, collectors earn points that can be donated to a non-profit, school or charitable organization of their choice.
Century is committed to doing more for the planet and the next generation. This comes to life through their Do More™ Promise – Recycle, Reimagine, Give Back.
“Our partnership with TerraCycle allows us to expand our Do More Promise beyond the lifespan of our products,” said Laurel Hurd, Segment President, Learning & Development. “With the ability to easily recycle outgrown or expired products, parents can feel good about choosing Century gear for their littles.”
Participation in the Century Baby Gear Recycling Program is easy and free. Consumers can sign up on the TerraCycle program page https://www.terracycle.com/en-
“Century is offering consumers a planet positive way to responsibly dispose of the baby gear their children have outgrown,” said TerraCycle CEO and Founder, Tom Szaky. “Through this recycling program, consumers can divert waste from landfills while helping to protect and preserve the planet their children live in.”
The Century Baby Gear Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling programs, visit www.terracycle.com.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid®, Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Contigo®, First Alert®, Mapa®, Spontex® and Yankee Candle®. Newell Brands is committed to enhancing the lives of consumers around the world with planet friendly, innovative and attractive products that create moments of joy and provide peace of mind.
About Century
Century™, a modern-day baby brand, brings kids, parents and our planet to the forefront. Century is a new, affordable, sustainable and stylish baby brand that was created for the next generation of parents. Committed to the planet and creating a better world for all, Century has created the Do More™ Promise, pledging to Recycle, Reimagine, and Give Back. Century believes becoming parents is what makes our world bigger and brighter and is bringing that to life through the brand promise and gear they've developed including car seats, strollers, highchairs and playards. To learn more about Century visit www.centurybaby.com.
About TerraCycle
TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 20 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.
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