Do you have a daughter entering puberty? Check out these tips in the Q&A from Always.
Why can the first-period talk feel scary?
Parents and caregivers may understand that the conversation matters but still feel unsure about when to start, what to say, or how to answer questions. Trusted information and simple conversation starters can make period talks feel more approachable. Visit the Always Period Hub for helpful resources.
Why can families trust Always products?
Backed by decades of period-care expertise, Always is the #1 OBGYN recommended pad brand* (based on pad brands survey among US OBGYNs) as well as the #1 recommended pad brand by US pediatricians** (based on a 2025 survey). For more than 40 years, Always has been committed to providing safe, high-quality products and educational resources that help girls and families feel informed, supported, and confident.
**Based on pad brands survey among U.S. OB-GYNs
***Based on a 2025 survey
Where can I find more resources and information about preparing my daughter for her first period?
The Always Period Hub offers period education and resources designed to help parents, caregivers, and girls navigate conversations about periods and feel more prepared.
How do I know when my daughter's first period is coming?
Before your daughter's first period arrives, her body will likely go through several signs of puberty, like breast development, growth spurts, and mood changes, as well as emotional changes like becoming more aware of her feelings, experiencing emotions more intensely, or feeling self-doubt. These changes are completely normal and show that her body is growing. For more information, visit the Always Period Hub.
When should parents start talking about periods?
The best time to have the first-period talk is before it happens. Your daughter will likely experience physical or emotional changes leading up to the first-period, which can be a good time to start talking. The best period talks aren't one big moment, they're ongoing, age-appropriate conversations that help girls feel informed, supported, and confident as they grow.
What should I say during the first-period talk?
There's no one-size-fits-all script for the first-period talk, but some helpful messages to keep in mind during the conversation are that puberty happens to everyone, so she doesn't need to feel alone or ashamed; periods are a healthy sign that her body is growing, not something to fear; there's nothing embarrassing about talking about her body; and, she can always come to you with questions. Being open about your own story can help, too. Research also shows that when mothers share personal puberty stories, it gives daughters a framework for understanding their own experiences. Your story doesn't have to be perfect—even a difficult experience (like feeling embarrassed about your period at school) can be valuable, as long as it includes a positive resolution. If you're unsure how to start the conversation, use available resources to help. Books, videos, apps, and educational websites like the Always Period Hub can provide structure and reduce awkwardness for both of you.
How can I prepare my daughter for her first period?
Preparing for a first period starts with talking about what to expect before it happens. This includes explaining what a period is, answering questions openly, and identifying and addressing any concerns she might have. Sharing your own experience can also be a powerful tool in making your daughter feel more confident.
Once she understands puberty, prepare her practically for her first period. Make sure period products are available at home, school, or on the go, and pack a First-Period Kit with pads and other essentials (like spare underwear and hand sanitizer) that can be tucked into her backpack, locker, or sports bag, so she can feel prepared no matter where she is when her first period arrives. A period product show-and-tell can make periods feel less scary, too.
How can I help my daughter build confidence during puberty?
You can help your daughter build confidence during puberty by starting the conversations early, being open and transparent, sharing your own experiences, and equipping her with a first-period kit so she'll feel prepared – no matter when or where her first period starts. Puberty can bring physical, emotional, and social changes, but simple habits like self-care and healthy routines, plus encouraging your daughter to seek support when she needs it, can help her feel more confident along the way. Remember, every puberty journey is different, and helping your daughter to understand her body can help her feel more prepared, comfortable, and empowered as she grows.
Does Always make pads for teens?
Yes! Always Radiant Teen Pads are designed with teens in mind and feature a FlexFoam core that absorbs and locks in blood and conform to your body for a comfortable fit. We also have other products like:
- Always Ultra Thin Overnight Pads: Designed with RapidDRY technology that absorbs gushes 2X faster than the leading store brand and a LeakGUARD core that locks in leaks, this pad provides up to 100% Leak Free Comfort for overnight protection.
- Always Pure Cotton with FlexFoam Heavy Flow Pads: Features an organic cotton top layer and a FlexFoam core that absorbs and locks in blood. These pads are also 8X drier than the leading pad with a cotton top layer.
ABOUT ALWAYS
Always®, the world's leader in menstrual protection, offers a wide range of pads and liners designed to fit different body types, period flows and preferences, with a commitment to safety, quality, and performance. For over 40 years, Always has been supporting women in every phase of their lives. Please visit www.always.com for more information.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
ABOUT PERIOD.
PERIOD. is a global youth-fueled organization building a future where having a period never gets in the way of going to school, playing a sport, showing up to work, or participating fully in life. Through 210+ chapters in 40 states and 20 countries, PERIOD. supports young leaders conducting period product drives, educating their communities, organizing for change, and advocating for systems that make period products accessible where people need them, permanently.
*among surveyed moms of girls who haven't started their period; Always and PERIOD. Period Conversations Study, 2026. National online survey of 1,011 U.S. mothers with at least one daughter ages 7–15, conducted May 11–21, 2026.
These products are available at mass retailers.
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