Now, this should only be used honestly. However, if you have a legitimate comment, definitely share it!
Example: My husband and I recently bought Pop-Tarts. We each had a package from the same box where a good chunk of the corner was broken off - and missing. It hadn't broken in the package, it had broken before being packaged. I emailed Kellogg's, who responded with a modified form letter about product quality and such, and also the promise that we would be receiving some coupons within 7-10 days.
So, share that product feedback, especially if things aren't quite up to the standard you think they should be!
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