Friday, January 9, 2009

Consumer Critique: BRight Choices

This isn't exactly a critique, but just a new product I ran across.

Baskin-Robbins is launching a new ice cream treat called BRight Choices. As the name implies, this product line is designed to help consumers make choices that allow ice cream treats to more easily fit their lifestyle.

The BRight Choices line includes dairy-free, fat-free, no sugar added, and light options. For a complete listing, along with how the "better-for-you" options compare to their normal lines, check out the Product Details page. There seem to be a lot of flavors and options available, and with the Baskin-Robbins quality I've always enjoyed, I look forward to trying them out!

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