Armani Exchange Premium Denim is not for the budget-minded. It starts at $98 and the prices go up from there. The cuts are standard - skinny, straight, and boot - or one of four special edition options (rhinestone skinny flare, embroidered skinny flare, cropped sequined skinny, and harem). Colors are dark wash, light wash, and destructed wash. The site also sells tops and shorts and other designer clothing. Right now, if you spend $100, you'll get a $20 gift card (promotion lasts until July 19th).
What you may be more interested in (and the main point of this post) is the text A|X contest - get a chance to win a free pair by texting DENIM to ARMNAI (276264). Even if you'd never buy the clothes otherwise, you can at least try to win some!
All I can say is, I must be pretty behind on style, since I had no idea Armani made anything other than suits. The clothing is pretty stylish, but it is higher-budget than I typically wear. That being said, if you have any friends you know who like wearing designer clothing, encourage them to check it out - and to at least try their hand in entering the text campaign to win a free pair of premium denim. If you're interested, you can also check out the A|X Blog or other features on the website.
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