Shopping Savings: Amex/Facebook

If you are an American Express cardmember who is also on Facebook, you might want to check out the new program they're launching. “Link, Like, Love” - it is the first platform to deliver deals based on cardmember “likes” and interests. To participate, visit American Express on Facebook and link your cards to the program and choose your favorite deals. You will be sent statement credits as you shop online or in stores, without the need to pre-purchase anything, print out or show a coupon at the point of sale. They'll continue to add features too. In the coming months, American Express will also deliver Membership Rewards® points offers, entertainment access, exclusive content and special events through the application, all based on a cardmember’s Facebook social graph. This is a partnership with their merchant tool, Go Social, for its small business merchants to create and distribute coupon-less cardmember offers into digital channels such as Facebook and other platforms. The new “Go Social” tool will help merchants to build their business and evaluate their social offer campaigns with detailed reports that they can access through their own secure dashboards.

How exactly does it work? When you the “Link, Like, Love” application on the American Express Facebook page, you will be connected to a personalized dashboard through which American Express will deliver deals, content and experiences based on your Facebook likes and interests, as well as the likes and interests of your friends. Cardmembers can choose the deals they want and then use their card as they usually do. American Express will send statement credits to their card accounts – no coupons, no print-outs.

For example, if you “like” Whole Foods Market on Facebook or has “checked in” on Facebook Places, you may see a Whole Foods Market deal in her dashboard. If a friend has the Fox television show “Glee” as one of his or her interests on Facebook, you may see an exclusive experience for Glee the 3D Concert Movie on your dashboard. You can share deals with friends, choose the deals you want and then use their card as they usually do to claim the offer.