Kiplinger’s Top 100 Money-Saving Tips app for the iPad will help you save and grow your money. The app features Kiplinger’s best advice on credit, budgeting, saving, investing, spending and much more, enhanced with graphics and interactive tools. The exclusive iPad app expands Kiplinger’s Personal Finance magazine’s April cover feature, “50 Top Money Tips” and coincides with Financial Literacy Month, which is observed in April. The app got off to a fast start, vaulting to the top of the best-seller list among finance apps right after it became available in Apple’s App Store.
“Kiplinger is the most trusted name in personal finance, and we’ve been giving our readers practical advice they can act on for more than 50 years. Now we’ve collected the Kiplinger staff’s very best tips into our first app,” said Kiplinger’s Editor Janet Bodnar. “Not only will the app save users money, but it will also engage them as they navigate through the dynamic KipTips interactive environment.”
Once the app is downloaded, consumers can touch a subject tab at the bottom of the screen and get information on a variety of topics, including:
· How much house you can afford and how to find the best mortgage
· How to save hundreds of dollars on health care
· How to pick the right rewards card
· How to test your credit IQ and boost your score
Kiplinger’s Top 100 Money-Saving Tips app will feature new tips every weekday. To purchase the KipTip app ($1.99), go to the iPad App Store and search for “Kiplinger.” Readers can also download a PDF version. “Regardless of where you are in life, the return on your investment will be off the charts,” added Bodnar.
About Kiplinger
For nine decades, the Kiplinger organization has led the way in personal finance and business forecasting. Founded in 1920 Ms.by W.M. Kiplinger, the company developed one of the nation's first successful newsletters in modern times. The Kiplinger Letter, launched in 1923, remains the longest continuously published newsletter in the United States. In 1947, Kiplinger's created the nation's first personal finance magazine. Kiplinger.com is the fastest growing Web site in the personal finance space. Located in the heart of our nation's capital, the Kiplinger editors remain dedicated to delivering sound, unbiased advice for your family and your business in clear, concise language. Become a fan of Kiplinger on Facebook and follow @Kiplinger on Twitter.
I had a chance to interview Kiplinger's Senior Editor, Mark Solheim.
1) How did you pare all of the potential financial tips down to 100?
We asked our entire staff (our writers are mostly in house) to come up with their best tips. The tips they submitted had to be in short imperative sentences that promised a reward, even if that reward wasn’t money savings. For example, a few help you save time or promise to help you get better organized. Then I sat down with editor Janet Bodnar and executive editor Manny Schiffres and art director Cynthia Currie to go through the list and pick the ones that were most valuable, most timely and, when possible, lent themselves to interactivity.
2) How much overlap is there with the 50 top tips in the April issue?
The April issue has 50 tips. The iPad app has the same 50 plus 50 more. We simply did not have room in the April issue for all 100. On the iPad edition, we added some interactive features to some of the 50 that were in the magazine.
3) Reality check: How many of the tips do Kiplinger staff members follow?
It varies because all of the tips simply don’t apply to everyone at all times. Does everyone on staff have six months’ expenses stashed in an emergency fund, or regularly reshop their insurance? No. But our staff tends to take the advice of their colleagues to heart—how to invest and save on taxes, where to get good yields on savings, how to shop for a mortgage and so on.
4) Do you think people will struggle with applying these tips? If so, how can they overcome any reluctance to change habits?
Some people will struggle, but our purpose isn’t to force all 100 tips down the throats of all of our readers. We believe if any single reader finds just a few gems—among these tips, in any issue of our magazine, or on our Web site--that he or she can apply to their personal finances, and save money or grow their money faster, then we have done our job
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