Free Books inside Cheerios Boxes!

Worms, monsters, and hippos are only a few of the imaginative characters to appear in specially-marked Cheerios® this year as part of Spoonfuls of Stories®. Through the program, now ten years old, Cheerios is distributing six million bilingual children’s books from award-winning authors free inside cereal boxes.

Lack of access to books is a major problem in the United States, especially in underprivileged communities. Forty-two percent of children in the United States — more than 30 million — live in low-income households and don’t have age-appropriate books at home or at school.* Cheerios recognize access to books as one barrier to literacy development, which is why it continues to distribute quality books inside boxes.



To help put books into little hands that need them most, Cheerios will also give 50,000 children’s books and $300,000 to First Book, a national nonprofit.