Fun Freetime: Vortexx on CW

Vortexx brings all new energy to Saturday morning television with its new five-hour programming block on The CW Television Network. Vortexx will launch with online (www.myvortexx.com coming soon) and mobile offerings making Vortexx available to kids whenever and wherever they are. The television premiere of Vortexx on The CW Television Network will be Saturday, August 25.

 

Vortexx will be a multi-platform entertainment brand destination that engages kids through well-established properties, and provides them with a single source for entertaining content, activities and more.  The nationally-broadcast channel will be anchored by key franchises such as Power Rangers and Yu-Gi-Oh!, in addition to other marquee, soon-to-be-announced action/adventure and comedy shows. The brand-new programming block will air on all CW affiliated stations nationwide, Saturday mornings from 7 a.m. to noon.

 

The announcement of Vortexx, which took place today at San Diego Comic-Con International, continues Saban Brands’ dramatic growth since reacquiring the Power Rangers property in 2010. About to celebrate its 20^th season, Power Rangers is the brainchild of Haim Saban.

 

About Saban Brands

Formed in 2010 as a subsidiary of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing.  SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages.  The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions.  SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing and finance. For more information, visit www.sabanbrands.com.

 

About The CW

The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006.  The CW is America’s fifth broadcast network, targeting young adult viewers, specifically young women, 18-34.  The CW offers a five-night, 10-hour primetime lineup of original programming that runs Monday through Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation block.