Friday, August 3, 2012

Caring Causes: Alli's Everlasting Arrangements

Alli’s Everlasting Arrangments & Accessories, designed by Renee Heyden, was created in memory of her daughter Allison (Alli) Emilie Heyden, who died tragically at 24-years-old last summer. These one-of-a-kind arrangements and accessories, made from a treasure trove of fabrics Renee found in Alli’s room, not only memorialize and commemorate her daughter’s life and her passion as a fashion designer, but also benefit the Alli Heyden Passion for Fashion Scholarship Fund at Savannah College of Art and Design.

Alli first realized her dream to design when growing up in Harrisburg, PA. After graduating from Savannah College of Art and Design, Alli moved to New York City to pursue her career as a fashion designer. In a few short years, she was voted as one of the “Top 100 Up and Coming Fashion Designers in the United States”.  With items ranging from floral arrangements to pins to headbands, each arrangement and accessory is different and reflects Alli’s effervescence and style. Alli’s Everlasting Arrangements & Accessories are made with the same fabric that Alli had used in her collections and have recently expanded their line to include toddler headbands and hats. The various products range in price from $20 to $90, and all proceeds of Alli’s Everlasting Arrangements & Accessories are donated to the Alli Heyden Passion for Fashion Scholarship Fund at Savannah College of Art and Design, Alli’s alma mater.


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