Caring Causes: Straight Talk/Make-A-Wish

Make-A-Wish and Straight Talk Wireless, a brand of TracFone Wireless, Inc. are undertaking a push to raise up to $1 million for Make-A-Wish at 3,000 Walmart stores across the U.S. The joint initiative will unfold over four consecutive Saturdays starting September 22, 2012. For every shopper who participates in a demonstration, Straight Talk Wireless will contribute $1 to Make-A-Wish, with the funds helping to grant wishes in communities across the country.

From its humble beginnings inspired by one boy’s wish to be a police officer, Make-A-Wish has evolved into an organization that has granted nearly a quarter of a million wishes for children in the U.S. – at the rate of one every 38 minutes. More than 76 percent of each dollar raised by the Make-A-Wish goes directly toward granting wishes.

Offering unlimited calls, texts and Web for just $45 a month with no contract and saving consumers $950 a year or more, Straight Talk Wireless is one of the fastest-growing no-contract cell phone services in the United States.