Thrifty Thinking: Greenstack

GreenStack, Inc., a mobile application company that makes saving money fun and easy, just unveiled greenstack – a free, location-based savings app for the iPhone that unlocks the next generation of discount redemption: deal stacking.

The app’s initial focus is on dining in the San Francisco region but will soon expand nationally, and provide shopping and entertainment savings opportunities as well.

GreenStack’s patent-pending technology brings ‘stacking’ to the deals marketplace – so that a variety of coupons, sales, and loyalty or membership benefits can now be instantly combined and redeemed on-the-spot. The app’s ‘Staculator’ feature frees consumers from the drudgery and chaos of tracking various offers and benefits on their own, while elegantly displaying multiple ways to save.

The average consumer tends to forget which memberships they have, while also remaining generally unaware of the associated benefits (think credit cards, Costco, AAA, museums, professsional associations, alumni associations, loyalty, and so on). And they’re even more unlikely to track and redeem the complicated money-saving side of the cards: discount offers, perks, and promotions.

The number of cards people have in their wallets is also on the rise. In fact, according to the 2011 COLLOQUY Loyalty Census, the average household has signed up for 18.4 programs – and that's just for loyalty (not credit or association cards, etc.).

After a free download, and following a short box-checking session to inform the app about active memberships, greenstack immediately does battle with this lost savings opportunity that most consumers face.

With the down economy, most consumers are hunting for deals and bargains. And whether money is scarce or not, consumers simply enjoy the fun and gratification of combining multiple offers to bag a price worth bragging about.

About GreenStack Inc.
Founded in early 2012, GreenStack Inc. develops mobile apps that make saving money fun and easy. The company’s initial product, launched at TechCrunch Disrupt SF 2012, is also named greenstack. A free iPhone app, greenstack provides location-based savings, for the ultimate in discount redemption while dining in the San Francisco region, with national deployment, as well as shopping and entertainment, coming soon. GreenStack’s patent-pending technology brings ‘stacking’ to the deals marketplace – where coupons, sales, loyalty and membership benefits, and so on, are instantly combined and redeemed on-the-spot. Based in San Francisco, California, GreenStack Inc. is headed up by serial entrepreneur David Hehman and has raised $600K in seed funding.