This
year, Calgon rolled out a variety of products—Enchanted Embrace Sexy
Fragrance Mist and Shimmering Moisture Mist, a Sensual Mist Sampler Gift
Set, Berry Ravishing Refreshing Body Mist and re-launched the beloved
customer
favorite, Turquoise Seas Refreshing Body Mist.
“We
want Latin GRAMMY® talent to ‘embrace’ the Calgon Sensual Collection
for awards season,” said Ben Harvey, Executive Vice President and
General Manager at Calgon. “We hope to empower women and encourage ‘take
me away’ time
with affordable options to keep your skin young and fresh and to
provide that perfect winner’s glow.”
Calgon will also launch a consumer promotion on Facebook at
www.Facebook.com/CalgonTakeMeAway offering fans a chance to win an official Calgon Latin Grammy® gift bag, so they too can get that Award Season look.
The XIII Annual Latin GRAMMY Awards will be held
Nov. 15 at the Mandalay Bay Events Center in Las Vegas and broadcast live on the
Univision Network from 8 – 11 p.m. ET/PT (7 p.m. Central).
ABOUT CALGON
Calgon
is a complete line of bath and beauty products managed by Ilex Consumer
Products Group. The Calgon brand launched in 1946 and in the 1960s
became famous with their iconic tagline
“Take Me Away!” which has become a widely known pop culture reference.
In 2010, Calgon re-launched with 30 new products in the marketplace,
giving the Calgon brand the widest range of specialty bath and basic
bath products in the category. In June 2011,
the brand introduced Ageless Bath and the Calgon Sensual Collection to
its line. Calgon is sold at Walmart, Rite Aid, Dollar General, Kmart,
Target and Kroger among other national retailers. Calgon products can
also be found online at
http://www.takemeaway.com
ABOUT THE LATIN RECORDING ACADEMY®
The
Latin Recording Academy is an International, membership-based
organization comprised of Spanish- and Portuguese-speaking recording
artists, musicians, songwriters, producers and
other creative and technical recording professionals. The organization
is dedicated to improving the quality of life and cultural condition for
Latin music and its makers. In addition to producing the Latin GRAMMY
Awards to honor excellence in the recorded
arts and sciences, The Latin Recording Academy provides educational and
outreach programs for the Latin music community. For more information
about The Latin Recording Academy, please visit
www.latingrammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at
www.twitter.com/latingrammys, and a Facebook fan at
www.facebook.com/latingrammys.
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