The philosophy of Green
Tuesday goes well beyond what Black Friday and Cyber Monday offer.
Where the Friday and Monday shopping days following Thanksgiving has led
to frenzied shopping
and unconscious consumer spending, Green Tuesday encourages holiday
shoppers to stop and think and to make eco-minded choices when
purchasing items on their friends’ and family members’ holiday wish
lists, seeking out fair-trade, sustainable, artisanal and
overall greener goods that support the planet and may also give back to
communities around the globe.
Mytro is co-founder of
GreenDeals.org, a “daily deals” website offering discounts from green
businesses, giving consumers the opportunity to shop sustainably and
conveniently throughout
the year. GreenDeals is not only a social shopping and community hub;
it also features eco-minded tips for everyday living and green coupons
for additional cost savings. As the first Green Tuesday ramps up, the
GreenDeals site will offer exclusive Green Tuesday
deals, coupons and giveaway opportunities for ten days beginning
November 27, 2012, from the most authentic and innovative eco-forward
companies to help consumers get in the spirit of giving as well as in
the spirit of getting specially crafted deals.
An annual event, Mytro
plans for Green Tuesday to become part of the holiday shopping
vernacular within online and retail shopping venues worldwide that
supports sustainable and eco-forward
products from food to fashion, beauty to home design, gadgets and gear.
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