Parenting Pointers: Sears Gift Survey

A new survey commissioned by Sears revealed that the average American’s holiday shopping list contains eight people and spouses are the toughest person to shop for this year. The survey also shows that apparel and electronics are the most coveted gifts during the holiday season.

 

“Apparel always makes a great gift," said fashion expert, Kim Kardashian. “Everyone should be able to have some fun with their wardrobe; the Kardashian Kollection provides great pieces at really budget conscious prices.”

 

The Kardashian Kollection is only available at Sears and features bold trends and glamorous looks. The Metallic Bandage dress from the Kardashian Kollection is a hot look for a night out and the fashionable velour track suit is cozy and cute for lounging during the holidays.

 

The survey data shows electronics are in high demand - two thirds of men ages 18 to 34 want electronics like TVs, tablets and headphones this Christmas. The new Sears exclusive Alphaline line of headphones and electronics accessories, such as the iPhone/Pod docking station with speakers, are proving to be a popular stocking stuffer.

 

The Sears survey revealed additional trends on the hottest selling gift items, including:

• About 21 percent of men surveyed put hand tools and power tools at the top of their most-wanted gift items.
  • Sears’ take: Based on customer reaction, the Craftsman Bolt-On appears to be on a lot of guy’s wish lists this year.
• Home goods and large home appliances are showing up on nearly 30 percent of gift lists on two fronts; both as gifts and for those looking to refresh the look and style of their home before holiday entertaining goes into full-swing.
  • Sears’ take: The brand new Kenmore Elite Grab-n-Go refrigerator is an ideal gift for families who are entertaining over the holidays and need a place to put those extra pieces of turkey, sides and pies; and red ceramic bowls from Sandra Lee are a perfect way to brighten up a kitchen.
• Men say they like practical gifts, with 17 percent asking for sporting goods like fitness equipment and 14 percent asking for auto care items.
  • Sears’ take: As the nation’s No. 1 fitness retailer, Sears exclusively offers NordicTrack equipment like the NordicTrack C1750 Pro with built-in internet browser.

 

Ty Pennington says, “A lot of my friends and family are obviously into DIY, so going to Sears for the top tool brand makes my holiday gift shopping really easy. I’m also gifting from my outdoor living collection at Sears because it’s something cool that people can use year-round.”

 

Sandra Lee also looks for gifts that give year-round:

 

"The most wonderful time of the year is the perfect occasion to show loved ones near and far how much they mean to you,” said Sandra Lee. “This holiday season, I'm giving my friends and family gifts that make entertaining easy, affordable and fun and will bring them joy all year round.”

 

No matter who is on the shopping list, Sears SHOP YOUR WAY Members and customers will be surprised by the wide selection of exclusive, new holiday gifts at great values that are both celebrity inspired and approved. Members can find more celebrity-recommended ideas by following the Kardashians, Pennington and Lee, and others on their SHOP YOUR WAY brand pages at ShopYourWay.com.