Fun Freetime: Moomintroll

Moomintroll is a series of twelve original books – translated into over 40 different languages – that were written by the Swedish-speaking Finnish author Tove Jansson and have been read and retold by generations of readers and storytellers. A total of about 10 million books have been sold, and sales continue year after year.

LaughLoud:Labs and Dohi Entertainment have now developed the digital game Moomin Play, a mobile application that allows children – especially 2- to 6-year-olds – to visit Moomin Valley and help Moomin and his friends with various tasks.

The digital game Moomin Play is a game for fun rather than for winning – a game in which no‑one loses, and an experience where children get the opportunity to feel their way through play and to interact and get to know the characters at their own pace.

Moomin Play has been launched through Apple App Store, and more is on its way:

"The future is looking really interesting. We have plans for more digital products connected with strong characters fromwell knownstories, and it feels marvellous and absolutely right to be making creative toys for children inSweden,theotherNordic countries, as well asandthe rest of the world," says Emanuel Dohi, Dohi Sweden's CEO.

LaughLoud:Labs is a developer of digital games that works with licensing agencies and internationally renowned holders of rights on developing digital products for children.

Dohi Entertainment is part of the digital agency Dohi Sweden. Entertainment is focusing on digital entertainment products for the 2010s, and is researching into and developing games, primarily for mobile units but also for the web and TV.