Caring Causes: Promise to Love your Heart

Throughout the month of February, The Bon-Ton Stores, Inc. is working with the American Heart Association with the ‘Promise to Love Your Heart.’ The campaign gives consumers the ability to participate in raising heart health awareness by visiting the local Bon-Ton Inc.  store.

There are four opportunities for consumers to get involved in supporting AHA at Bon-Ton Stores nationwide and to promise to ‘Love their Hearts.’  From February 1^st through the 28^th customers will be given the opportunity to purchase a $5 Community Day booklet and designate their donation to the AHA. Customers can also text “Heart” to 266866 to receive a $10 off $25 coupon and Bon-Ton will contribute $1 to the cause.

On Facebook, fans of Bon-Ton can make a promise to ‘Love their Hearts’ to be entered to win a $100 gift card.  One random, lucky winner will be chosen on each Facebook page (Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers) at the end of the campaign. For each promise Bon-Ton will also contribute $1 plus an additional $1 for every user who shares their heart healthy promise on Facebook or Twitter up to $20,000 for donations driven by social media.

On Twitter, for every follow and heart healthy retweet, Bon-Ton will donate $1 to the cause. Twitter users are also encouraged to use the hashtag #HeartMonth for the entire month of February.