Thursday, February 28, 2013

Companies Doing Good - Marvel/Phonak


Young Phonak hearing aid wearer, Anthony Smith from New Hampshire, told his mother that he did not want to wear his hearing aid to school because “Super Heroes don’t wear hearing aids.”  A request from Anthony’s mother resulted in Marvel creating a specially designed Super Hero whose hearing aids give him Super Hero ability to hear others in need of help. 

Marvel and hearing aid maker, Phonak, have taken Anthony’s story a step further. They have developed an educational poster which features the well-known Avenger, Iron Man. The posters will be distributed nationwide to pediatric hearing practices with a mission to help reduce the stigma of childhood hearing loss. One exclusive poster is reserved for Anthony and will presented to him by Iron Man himself.

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