Following
its wildly popular debut last year, The Shrimp Council’s “Shrimp &
Pasta Party” Facebook promotion kicks off again today, giving fans of
the Council’s Eat Shrimp page another opportunity to drum up some inventive shrimp-and-pasta cyber-recipes! The Shrimp Council is hosting the 2013 edition of the six-week promotion in partnership with OLD BAY® Seasoning.
The
second annual “Shrimp & Pasta Party!” on The Shrimp Council’s Eat
Shrimp Facebook page begins Feb. 13 and continues through the 40 days
and nights of Lent, culminating on Easter Sunday, March 31.
The
promotion features an interactive recipe contest, a place for people to
share their favorite things about shrimp, and more. Fans are
encouraged to come up with creative pasta-and-shrimp meal options for a
chance to win one of five “Party Season” prize packages. Each package
includes a $100 gift card – redeemable at the winner’s grocery store of
choice – and branded items from OLD BAY, including a T-shirt, a hat and
the world-famous and deliciously unique blend of 18 herbs and spices
known as OLD BAY® Seasoning.
Consumers are invited to join the party by “liking” Eat Shrimp on Facebook and checking out the Shrimp & Pasta Party app.
The
interactive recipe contest invites fans to create their own
shrimp-and-pasta recipes using preselected ingredients from six
categories: pasta, protein, sauce, veggies, cheese, and, of course,
herbs and seasonings. Each selected ingredient will automatically
populate on a plate, ultimately displaying a final “dish” that the
contestant submits for judging.
The contest runs through March 31 and the five winners will be announced April 5, 2013.
For more information, visit www.facebook.com/EatShrimp.
About The Shrimp Council
The
Shrimp Council’s mission is to promote shrimp as a nutritious and
delicious protein. Council members source sustainable shrimp from
around the globe for Americans to enjoy at home and in restaurants.
About OLD BAY
For
more than 70 years, this distinctive blend of 18 herbs and spices has
been a time-honored taste. Just as the recipe hasn’t changed, neither
has the iconic yellow and blue can. Once only enjoyed by a lucky few
along the Chesapeake Bay, OLD BAY® Seasoning has gained fans all across the country. Best known as THE
seasoning for shrimp, salmon, crab and other seafood dishes, OLD BAY
these days also is used to flavor hamburgers, chicken, pizza, pasta,
vegetable dishes and more. OLD BAY Seasoning is also available with
30-percent less sodium and has been the inspiration for 14 additional
OLD BAY products. For more information, recipes and the OLD BAY online
store, visit www.oldbay.com and www.facebook.com/oldbay.
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