Wednesday, February 6, 2013

Shopping Savings: Rite Aid

As Valentine's Day approaches, Rite Aid is making it easy to share the love online with interactive Facebook greetings, video craft tutorials and a fun Twitter contest.

According to a National Retail Federation survey, women will spend an average of $88.78 making Valentine's Day one of the biggest gift-giving holidays of the year. "History has shown us that, at more than a week to go, women are buying the majority of greeting cards, plush toys, and other sentimental gifts that their families so look forward to receiving on Valentine's Day," said Rite Aid's Executive Vice President of Merchandising Tony Montini. Rite Aid offers hundreds of cards to help women express affection, cozy decorations, and fun gifts. Rite Aid has classroom exchanges covered too with card sets bearing individually wrapped candies or pencils. 

Rite Aid Makes it Easy to Share the Love through Facebook and Twitter
Visitors to Rite Aid's Facebook page at www.facebook.com/riteaid can send friends one of 16 virtual picture stamps that spell LOVE using hearts, roses and chocolates. While there, they can watch step-by-step videos to transform an empty tissue box and a few ArtSkills craft materials into a fun Valentine's Day box for classroom card exchanges. Starting Feb. 11, followers of Rite Aid's Twitter handle @riteaid can retweet #ShareTheLove for a chance to win a mystery gifts and savings.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with more than 4,600 stores in 31 states and the District of Columbia and fiscal 2012 annual revenues of $26.1 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.

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