Arby’s Restaurant Group, Inc. has reached two million Facebook fans and
is celebrating with the launch of a new program in their honor – “Arby’s
Fan of the Week.”
As the milestone was quickly approaching, Arby’s
searched the archives for historic moments, and came across Donelle Norblom, who stopped into her local
Arby’s in 1970 and became Arby’s two millionth customer.
Donelle was asked to help Arby’s reach two million Facebook fans by
‘liking’ the Arby’s Facebook page. This momentous occasion is showcased
in a video on the Arby’s YouTube channel.
Arby’s will reward anyone
who can prove that they were friends with Donelle in 1970. Friends can
simply upload a photo of themselves with Donelle in 1970, the year she
became Arby’s two millionth customer, to the dedicated Facebook
application to receive a $25 Arby’s gift certificate to enjoy lunch on
the house.
In addition, each week Arby’s will randomly choose a new fan to receive the
coveted title of “Fan of the Week” and a $25 gift card to enjoy during
their next visit to Arby’s. To have the chance to become “Arby’s Fan of
the Week,” fans can upload a photo of themselves enjoying a meal at
their local Arby’s to the dedicated Facebook application. The winning
fan’s image will be posted on Arby’s Facebook page each week.
To view the celebratory photo and video of Donelle
becoming Arby’s two millionth Facebook fan, or to enter for your chance
to become “Arby’s Fan of the Week,” please visit Arby’s YouTube channel
or Arby’s Facebook page.
About Arby’s Restaurant Group, Inc.
Atlanta-based
Arby’s Restaurant Group, Inc. is the second largest quick-service
sandwich chain in the U.S. with more than 3,400 restaurants system wide.
In addition to its classic Roast Beef and Beef ‘n Cheddar sandwiches,
slow-roasted and thinly sliced in store daily, Arby’s is also known for
its deli-style Market Fresh® line of sandwiches and salads, Curly Fries
and Jamocha Shakes. In 2011, Arby’s introduced Ultimate Angus, a
premium, 100% Black Angus beef featured in freshly prepared sandwiches.
In 2012, Arby’s launched a line of premium turkey sandwiches called Hot
Turkey Roasters.
No comments:
Post a Comment