Wednesday, May 22, 2013

Thrifty Thinking: Buying Quality Jewelry

It’s wedding season and as the online searches for terms like “wedding venue”, “ wedding dress” and “wedding dance” rise, so do the number of jewelry complaints on, the consumer review site operated by market research firm Opinion Corp. The wedding bands and engagement rings are often one of the most costly parts of the wedding. Avoid following up the wedding day bliss with buyers remorse by being fully informed.
Vladimir Nardin, Executive Director of, offers the following tips for purchasing the best engagement or wedding ring:
Do Your Homework- Familiarize yourself with the 4 c’s, Cut, Clarity, Color and Carat Weight. When you understand the criteria jewelers use for grading diamonds you’ll be better able to choose the right one for you.
Get Certified- A diamond of a carat or more should come with a gem report, a gemologist's evaluation of the stone's color by letter grade. This certification will be important if you ever decide to trade in the ring to upgrade.
Check for Quality- Make sure wedding bands have two marks inside the shank ring-the manufacturer's trademark (proves they stand behind their work and the quality mark (24K for example) is proof of the metal. If the ring consists of two or more metals, make sure there is a quality mark for each metal.
Invest in Insurance-While your annual premium will be about 1 to 2.7 percent of the jewelry's appraised value, the investment is worth the security. is a premier consumer advocacy group, featuring consumer reviews and complaints in a social networking environment. The company uses online tools to publicize reviews and complaints filed by consumers on the Internet. In addition, the site offers a set of free tools necessary to bring the dispute to a fast and successful resolution, including a consumer complaint letter generator and collection of consumer tips and advice in the site’s consumer advocacy section.

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