Shopping Savings: True Blood Party

I'm not really a fan of True Blood, but those of you who are might be interested in this.

More than 60 companies have flash-sale offers in "Throw a True Blood Party: An Unofficial Guide to Partying with Your Favorite Vamps", including ThePopcornFactory.com, ManicPanic.com, WindyCityNovelties.com, and Candy.com.  Published by Riverdale Avenue Books, “Throw a True Blood Party” celebrates vamps, tramps, and all things deadly. The book is available both electronically and in print nationwide through Ingram Publisher Services.

“This is the first private sale in a book,” said author and co-producer Paula Conway.  “Companies that want to reach a particular demographic have a unique medium with a limited-time sale.  The products featured were curated to give the purchaser access to great deals and a first-look at products that are rare and different.  This is a party book on steroids; it celebrates all things vampire while offering a sale on some cool items too.”

The targeted merchandise in "Throw a True Blood Party" is broad in scope, ranging 

from makeup and clothing, to furniture and food.  There's a chandelier maker who has created a custom-made black crystal chandelier for readers, and jewelry designer Marianna Harutunian, who has provided baubles for characters in the HBO Series, offers an exclusive discount in the book; fans can buy the exact jewelry the character Pam has worn and pay less.

All deals, discounts and offers require a unique code, varied and set by the merchandiser, which can only be obtained by purchasing the book. Many also have embedded links, only accessible through the book. 

About Riverdale Ave. Books

Riverdale Avenue Books (RAB) is at the leading edge of the changes in the publishing industry.  RAB publishes ebooks and audio books monthly under five imprints: Riverdale Pop, pop culture titles; Riverdale/Magnus Books, a joint venture with award-winning publisher Magnus Books, LGBT titles; Riverdale HSF, a horror, science fiction and fantasy line; Riverdale Truth, an erotic memoir line; and Riverdale Desire, an erotica and erotic romance imprint.

About Paula Conway

Paula Conway is a book author and experienced marketer.  She wrote the best-selling book “The Beauty BUYble” (Harper Collins, 2007), The Everything Calorie Counting Cookbook” (Adams Media, 2007), and the upcoming "Turning Heads: Oscar Blandi's Celebrity Styles". Paula is the President of Astonish Media Group, a creative media company in New York City, and publisher of Conway Confidential syndicated lifestyle content.