Twinlab Corporation, recently launched CleanSeries, the first line of
sports supplements to be able to claim the following:
- Independently certified by the NSF® International product certification program to verify products meet nutrient label claims
- Certified Gluten Free by NSF®
- Non-GMO tested by an independent third-party lab using polymerase chain reaction (PCR) testing for genetically modified DNA to a limit of 0.9%
- Batch tested by HFL for banned substances in accordance with HFL’s Informed Choice and Informed Sport programs
The CleanSeries™ line met
with enthusiastic response when introduced at the Natural Products Expo in
March, garnering a nomination for the prestigious NEXTy, an award given to key influencers in
natural products who are deemed to be instrumental in bringing innovation and
strong leadership to the industry. CleanSeries is designed for competitive
athletes and fitness -enthusiasts
alike seeking optimal nutritional support.
The initial CleanSeries
line features five products:
CleanSeries™
Sport Protein:
Advanced muscle repair and recovery formula*.
·
23g
of high quality protein per serving to support lean muscle growth*
·
Promotes
muscle repair and helps aid recovery*
·
Enzyme-assisted
formula to aid digestion
CleanSeries™
Whey Protein Isolate:
Premium cross flow, ultra filtered Whey Isolate.
·
23g
protein per serving from premium cross flow ultra filtered Whey Protein Isolate
·
Promotes
muscle repair and helps reduce recovery time*
·
No
fat and only 2g sugar
CleanSeries™
Soy Protein Isolate:
Versatile, unflavored protein from 100% Soy Isolate.
·
30
grams of superior quality protein per serving
·
100%
soy protein isolate, a complete vegetable protein source
·
Zero
cholesterol and sugar free
CleanSeries™
Pre-workout Activator:
Energize your workout!*
·
Total
energy activator features clinically-studied herbal complex plus caffeine to
deliver energy you can feel*
·
Concentrated
formula helps fight fatigue and boost endurance*
·
Timed-release
carb blend fuels intense, extended exercise*
CleanSeries™
Veggie Protein:
Formulated especially for vegetarian athletes. (Available Spring/Summer, 2013)
·
21g
vegetarian protein per serving to promote muscle repair and recovery*
·
Enzyme-assisted
formula to help aid digestion
·
No
cholesterol and no lactose
Twinlab CleanSeries has
engaged Joel Harper, celebrity fitness guru and Dr. Oz’s personal trainer, as
its official spokesperson. I had a chance to interview him to find out more.
How are CleanSeries supplements different from other sports supplement lines?
Twinlab CleanSeries represents a new standard in trust and quality for sports nutrition products. They are created
from scratch with the single-minded purpose of proving that you don’t
have to sacrifice performance for peace of mind, these products are
painstakingly produced in their own NSF® GMP for Sport registered
facility and are held to the highest standards. They have no artificial
flavors, colors or sweeteners. It took them much longer to bring it to
the shelves, in order to get highly certified by HFL- INFORMED CHOICE
and INFORMED SPORT (Informed-Choice
certifies that the product is tested on a regular basis, Informed-Sport
certifies that the every batch of the product undergoes testing), GLUTEN
FREE by NSF, Non-GMO tested, Twin ID tested and certified by NSF to
make sure what the label says is exactly what is inside.
What do sports supplements do anyway?
The best way to understand what sports supplements do is buy understanding the benefits.
- Moms:
Protein is important when you’re starting a program. If working out is
new to you and you’re trying to build long lean muscle, you’ll require
more protein than you normally would.
- Teenager: Protein
is important when you’re growing. A teenager needs more protein to fuel
his workouts because his body is still growing and uses more protein in
general. leanSeries, with all of its certifications, make these
products by far the best choice for parents looking to give their kids
protein products they trust, at the right times, and that tastes good.
- Athletes:
Protein is important when you’re amping up your workouts. If you
normally work out for half an hour a few times a week, but now you’ve
decide to train for a half-marathon, your body will need more protein on
a daily basis. Protein is important when you’re recovering from an
injury. Athletes with sports injuries frequently need more protein to
help them heal.
Why is it important to supplement even healthy diets?
Everyone I know is really busy and they want to lead a healthier
lifestyle, but they are VERY busy and want choices that are easy and
automated. It gets very tricky to eat a balanced diet on a day to day
basis and at the right times, so I always recommended having healthy
easy options in your bag, so that you don't make bad choices. Twinlab
Clean Series Sports Nutrition is the perfect training partner for
pre-workout fueling or for post-workout recovery that will help improve
your performance and achieve your goals.
What fitness levels are these supplements appropriate for?
I
recommend it to everyone trying to increase their daily protein intake.
It is appropriate for both professional athletes and beginners working
out for the first time as well as everyone in between. Body builders
(weight training, increased calorie intake), pro and amateur athletes
(professional sportspeople, semi-professional sportspeople, amateur
athletes, middle school/high school/college athletes, tough mudder,
color run, NYC marathon and other athletes in training), recreational
users/sports hobbyist “largest market” (nonprofessional sportspeople,
fitness and exercise purposes, weight-loss/weight-gain, brides-to-be,
post-pregnancy), lifestyle users (use as refreshments, quick meal or
healthy snack).
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