Friday, September 6, 2013

Caring Causes: BraZing and Pink-Link


The braZing, the new fashion accessory that covers bra straps, has designated Pink-Link, a national online woman’s breast cancer support network, as its official charity partner. The braZing will be donating 5% of all its sales to Pink-Link; it was announced today by the braZing company CEO, Bethan Davies.

“Since this is a bra accessory,” said the braZing founder, Bethan Davies, “what better way than to donate to a breast cancer organization to make a difference in this world?  Each braZing is studded with a pink Swarovski crystal,” she explains, “as a reminder that breast cancer is the second leading cause for cancer death in women. Our products were created as specifically as possible to remind women that ta-ta health is no joke.”

“We are delighted that the braZing company has chosen to help us in supporting our members who are diagnosed with breast cancer through our buddy system support network,” said Pink-Link founder and breast cancer survivor, Vicki Tashman. “The generous donation from the braZing will help continue our work of empowering women through knowledge, community and earlier detection through screening and self- awareness.”

About the braZing - A bra-volution, the braZing is a fashion fix accessory that covers ratty and errant bra straps. BraZings accessorize any off-the-shoulder sweater, tank top or strapless dress and gives a new found freedom to wear any regular bra underneath. The braZing comes in an in an infinite selection of luxury sexy, sporty, and romantic fabrics and can be used to match any mood or occasion.  Each pair is studded with a sparkly pink Swarovski crystal to commemorate breast cancer awareness and a portion of proceeds benefit the Pink-Link Breast Cancer Support Network.
 

About Pink-Link – The survivor/founder of Pink-Link, Vicki Tashman, says, “Cancer is a club you didn't ask to join. But it happens and, in one diagnosis, the earth beneath your feet shifts.” She created a free club for women affected by breast cancer that instantly links together a network of fellow survivors, family members, medical pros and others who, in essence, become pen pals via the Pink-Link website. 24/7. The reasoning behind Pink-Link is simple to be here for each other. This is a social network where women are free to ask questions, share experiences, dig for information, give a resource and help each other through the challenges that dealing with breast cancer can create.

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