Shopping Savings: Afton Alps Preferred Program

Afton Alps Ski Area is announcing the new Preferred Program, giving loyal skiers and snowboarders 10 percent off the window price of the first lift ticket they purchase this season, and $10 off every lift ticket they purchase after that. By the second visit, Preferred Program members would pay just $22 for an adult full-day or evening weekday ticket, saving 38 percent off the window rate.

There is no charge to join the Preferred Program and registration is fast and simple. The benefits include: discounts on daily lift tickets, optional direct-to-lift access (after linking a credit card to the account), special member offers and monthly prize give-aways. This is how the program impacts the various tickets:

1^st Visit Preferred Program Pricing (10% off window rates):

Adult 1^st Visit:

$32 Monday – Friday (All day or 3 p.m. – Close)

$45 Sat./Sun. (All Day)

$35 Sat./Sun. (3 p.m. – Close)

Kids/Seniors 1^st Visit

$27 Monday – Friday (All day or 3 p.m. – Close)

$35 Sat./Sun. (All Day)

$29 Sat./Sun. (3 p.m. – Close)

Return Visit Preferred Program Pricing:

Adult 2^nd+ Visit ($10 off 1^st visit rates):

$22 Monday – Friday (All day or 3 p.m. – Close)

$35 Sat./Sun. (All Day)

$25 Sat./Sun. (3 p.m. – Close)

Kids/Seniors 2^nd+ Visit ($5 off 1^st visit rates):

$22 Monday – Friday (All day or 3 p.m. – Close)

$30 Sat./Sun. (All Day)

$24 Sat./Sun. (3 p.m. – Close)

Rates are subject to change. Program visits are specific per person, cannot be combined.

This summer Afton Alps is completely overhauling and expanding its snowmaking to provide the region’s highest-quality snow surface, greater base depth and an expanded season due to the ability to make snow twice as fast with existing water resources. The guest services facility at Afton will be completely renovated to include a new ski school center, ticketing and pass sales office and a customer service center. Snow Park Technologies will help create one of the region’s most innovative terrain parks including cutting edge new features and designs, as well as a new village area overlooking all the action. Afton Alps will also install Vail Resorts’ acclaimed EpicMix RFID technology, allowing skiers and snowboarders to earn digital pins, track vertical feet, race against Olympic champion Lindsey Vonn and share their accomplishments socially through Facebook and Twitter with family and friends.

The value proposition for Afton Alps’ guests is unmatched. In addition to the ski area improvements and added attention to guest service, guests have the opportunity to purchase Vail Resorts season passes that allow them to ski as much as they want in their own backyard and out West, including Vail, Beaver Creek, Breckenridge, Keystone, Arapahoe Basin and Eldora in Colorado, Canyons Resort in Utah, and Heavenly, Northstar California and Kirkwood at Lake Tahoe. Vail Resorts’ season passes offer guests the flexibility to choose which pass is right for them based on how much and where they plan to ski and ride.