Caring Causes: Project Sunlight

Bringing a child into the world is one of life’s most exciting moments – but it can also be scary. The future is uncertain, but there’s a lot of possibility to build a bright future for the next generation. 

Today, on Universal Children’s Day, Unilever is launching a new initiative, Unilever Project Sunlight, an initiative aimed at inspiring people to see the possibilities of a world where everyone lives well and within the natural limits of the planet.

 

To demonstrate the possibilities for a brighter future, Unilever commissioned a study among parents and children around the world, which shows that children are key to motivating adults to want to adopt more sustainable lifestyles and a powerful influence on parents changing their behavior. Other highlights of our research include:

·         Nine out of 10 parents say children’s natural optimism and enthusiasm inspires them to make the world a better place;

·         Seven out of 10 parents say their main motivation for wanting to live in a greener way is their children’s future; and

·         88% of parents and 86% of children agree that if everyone does small things to improve the environment, together we can make the world a better place.

 

You readers can join parents across the country by answering the question, “What inspires you to hope for a #brightfuture for tomorrow?”

 

Join the Project Sunlight movement at www.projectsunlight.us, see the possibilities for a brighter future in this short video and act today by using #brightfuture to share hope and wishes for the next generation. By taking small actions and joining Project Sunlight, together, we can make a big difference.