HarperCollins
is the first publisher to make books available on American Airlines’
inflight tablets. A partnership involving American Airlines and Hudson
News, HarperCollins has created a program to bring its top titles to
travelers during the busiest time of year to travel. I had a chance to interview Angela Tribelli, CMO of HarperCollins Publishers, to learn more.
How did this partnership get started?
HarperCollins
has had a longstanding and successful relationship with Hudson
Booksellers. Once we initiated conversations with American Airlines, we
saw a unique opportunity
to collaborate with both partners on a timely program that would
entertain and deliver terrific discounts to readers throughout the
travel experience -- in flight, at the airport and within Hudson
Booksellers.
What benefits does this have for the airline and publisher?
The
holidays can be hectic for us all, but air travel affords busy
passengers the perfect opportunity to unwind for a few hours and be
entertained by a great book. As one
of the largest airlines in the world, American Airlines chose to
partner with HarperCollins to deliver top inflight entertainment – a
selection of our best-selling books from 2013. For HarperCollins, the
benefits are clear: reaching the right audience, at
the right time, with a terrific offer.
Passengers will benefit from in-flight entertainment - how else will they benefit?
All travelers will get access to a
downloadable sampler of our 2013 bestselling books as well as a 40% off discount on these books when bought online at
www.hudsonbooksellers.com/aa.
Is this a limited time thing or an ongoing initiative?
This
is an exciting campaign timed for the holiday retail and travel season.
Our commitment to authors at HarperCollins is always to find new and
better ways to help readers
discover the books they'll love. To that end, we'll be evaluating the
results of this campaign along with our partners, American Airlines and
Hudson, to determine how to best evolve the program going forward.
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