Thursday, January 2, 2014

Shopping Savings: Pizza Hut

In recognition of the 20-year anniversary of a Pizza Hut pizza being the first physical good ever purchased over the internet, Pizza Hut will offer 50 percent off any medium or large pizza ordered online from Jan. 1-10. Before books, apparel or travel were ever bought online, or online specific retailers took to the internet, “PizzaNet” – Pizza Hut’s digital ordering hub – launched in 1994 and accepted the first-ever online order, a large pepperoni, mushroom and extra cheese pizza.
To kick off the Year 2014, the world’s largest pizza company will reward loyal online customers with its best ever online deal. Participants will also join the brand’s “Hut Lovers” program, which provides members with other exclusive deals.
"We want to celebrate the fact that before consumers could buy books, clothes, music or vacation packages via the internet, they could place an online order for a Pizza Hut pizza,” said Carrie Walsh, chief marketing officer at Pizza Hut. “We’re doing so by giving back to our customers who have helped us lead the way with digital innovations over the last 20 years.”
In 2003, customers could place orders up to a week in advance online, making planning for the big football game easier than ever. Pizza Hut began reaching consumers in a whole new way in 2007, becoming the first national pizza company to launch a Facebook page, where the brand now boasts more than 10 million fans. Pizza Hut launched an award-winning, category-first ordering app for the iPhone in 2009. The popularity of the app led to similar versions for Android smartphones and the iPad, as well as a revamped mobile web ordering experience. In 2013, Pizza Hut took it a step further with an ordering app for Xbox 360, fueling gamers across America with the first tangible good ever offered within the Xbox LIVE marketplace.
  

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