In Generation
Like, airing Tuesday, February 18 on PBS (check
local listings) author and FRONTLINE correspondent Douglas
Rushkoff (The
Merchants of Cool, The
Persuaders) explores how the perennial teen
quest for identity and connection has migrated to social
media -- and exposes the game of cat-and-mouse that
corporations are playing with these young consumers.
Do kids think they're being used? Do they care? Or does the
perceived chance to be the next big star make it all worth
it? The film is a powerful examination of the evolving and
complicated relationship between teens and the companies
that are increasingly working to target them.
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