Sweepstakes: Grumpy Cat's Birthday!

Grumpy Cat is entering the “terrible twos.” Friskies® Party Mix™ will be celebrating the second birthday of its “official spokescat,” by releasing limited edition packaging that features Grumpy Cat, throwing a one-of-a-kind bash and giving her the only presents she truly wants: tons of Friskies Party Mix and to spread grumpiness across the nation.

To officially kick off Grumpy Cat’s birthday festivities, Friskies Party Mix is issuing a #1MMGrumpyFrowns Challenge to consumers. From today until April 29, 2014 Friskies Party Mix is asking consumers to help Grumpy Cat fulfill her birthday wish of spreading grumpiness nation-wide by taking photos of themselves and their cat(s) making their best Grumpy face then sharing the photos using the hashtag #1MMGrumpyFrowns on Instagram orwww.friskies.com/partymix.  One lucky consumer will be chosen at random on April 9 from all entries received by noon ET on April 7 and awarded a two-night trip for two to New York City to attend Grumpy Cat’s exclusive birthday celebration hosted by Friskies Party Mix on Tuesday, April 29.  The promotion will continue with additional prizes available to be won through noon ET on April 29.  

The sweepstakes will continue until noon on April 29 with additional prizes available to be won including ten Grumpy Cat plush toys, and fifty prize packages each consisting of a free 6 oz. sample of Friskies Party Mix Crunch Original and a manufacturer’s coupon good for one free (up to $1.69) 2.1 oz. package of Friskies Party Mix.

For the first time ever, Friskies Party Mix will be featuring Grumpy Cat on new packaging which hits store shelves beginning this month, bringing her famous frown to households across the country. 

In advance of the party on April 29, Grumpy Cat will visit New York City on her actual birthday, April 4, to check in on the planning for her Super Terrible Two Birthday Party to ensure it is up to her grumpy standards. To check out how the party planning is going visitwww.Friskies.com/PartyMix for the first of a series of online videos featuring Grumpy Cat.

Be sure to watch the #1MMGrumpyFrowns Challenge unfold through the hashtag, by following the new Friskies Instagram platform (@Friskies) and through the hashtag #GrumpyBirthday.

For additional information about Friskies Party Mix, please visit www.Friskies.com/PartyMix. 

#1MMGrumpyFrowns Challenge Sweepstakes Rules

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open only to legal residents of the 50 United States and D.C., 18 years of age or older at the time of entry (19 years of age or older if a resident of AL or NE; 21 years of age or older if a resident of MS). Sweepstakes ends at 12:00 p.m. (noon) ET on 4/29/14, however only entries received by 12:00 p.m. (noon) ET on 4/7/14 will be included in the Grand Prize drawing. See Official Rules at www.friskies.com/partymix for details. Sponsored by Nestlé Purina PetCare Company, Checkerboard Square, St. Louis, MO.