Fuel Your Dreams™ just announced, uses a variety of educational and online tools to motivate kids to want to eat healthier so they can optimize their potential, and empowers parents to understand that kids will eat healthy foods as long as they taste good.
The campaign’s message to kids is simple…you become what you eat and drink. For example, if a kid wants to be an NFL football player (a popular choice among boys) or a veterinarian (the number one pick among girls surveyed), the program educates them on what specific foods can “fuel their body for success.”
The Fuel Your Dreams™ team has found that kids are critical thinkers (love to ask and understand the “why”); they love to vote (power); and they appreciate being heard by food companies. Further, kids are egocentric, focused primarily on their own desires. This public service campaign was written with that in mind, realizing that once kids understand WHY nutrition fuels success, they will crave it.
In total, the company has managed more than 25,000 “Kid Kritics” in blind taste tests. As a result, parents trust the seal, knowing that the foods have been independently evaluated, have healthier ingredients, and have been endorsed by kids to actually taste good! The kids answer four questions regarding look, smell, taste, and whether they want to eat it at home. To achieve the Kid Kritics Approved™ Seal, pre-established ingredient standards must be met, including no bad fats or artificial additives, little to no caffeine, acceptable amounts of naturally-sourced sugar and sodium, and more. “Kids love to taste-test foods and they gladly give us their unadulterated, honest, and candid opinion,” said Briggs.
By combining these resources, the Family Food ExpertsTM team hopes that Fuel Your DreamsTM will be a powerful motivation for kids around the country to take ownership of better food choices.
About Kid Kritics:
The Family Food ExpertsTM team is dedicated to providing healthier food solutions that kids love to eat so they can become the best they can be. The team developed the Kid Kritics
ApprovedTM Seal as a way to make food purchasing and meal preparation easier for families by identifying foods that are “kid approved” that also pass firm ingredient standards. Founder Ellen Briggs authored “Are Your Kids Running on Empty?” and “Mom, I’m Hungry. What’s for Dinner?” Briggs hosts the “Family Food ExpertsTM Kitchen” radio show, and along with co-host, Carolina Lima Jantac, MS, RD, LD, and Manager of Healthier Recipe Moms, hosts “Better Food Choices,” both found on iHeartRadio. Briggs has been featured on Fox and Frien
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