Caring Causes: Imbornto/March of Dimes

Nearly four million healthy babies were born last year thanks to innovations that resulted from funding from the March of Dimes. This spring marks the launch of the 2014 March of Dimes “imbornto” campaign that celebrates the fantastic things babies were born to do and thanks the mothers and fathers who brought them into the world.

From the Mother's Day to Father's Day shopping period, the Foundation is partnering with media, retailers and brands to remind everyone when they reflect on family that no matter what you were born to do, the March of Dimes helped you get there. Purchase gifts such as the “Roosevelt the Rabbit Scentsy Buddy” (photo attached) or baby accessories from Mud Pie where a portion of proceeds will help moms have healthy, full-term pregnancies.

How can you help?

In order to help further support both the March of Dimes and Moms and Dads everywhere, shop and donate at select partners and retailers from Mother’s Day through Father’s Day.  Babies – and parents - will thank you. 2014 imbornto partners include Martha Stewart Living Omnimedia, The Bon-Ton Stores, Inc., Mud Pie, Scentsy, e.p.t.® Family Planning Solutions, Oral-B, Kmart and eBay. Special offers and more information is available on www.imbornto.com.