Caring Causes: (RED) and aden + anais

Global baby brand aden + anais has joined forces with (RED) to fight for an AIDS Free Generation with the launch of the (aden + anais)^RED Special Edition Collection. Featuring a stylish line of boutique muslin baby products in fun (RED) prints, the new (aden + anais)^RED collection allows mothers to make a smart choice for their babies while also helping mothers across the globe. Ten percent of every (aden + anais)^RED product will help support the Global Fund to fight AIDS and its critical work to reduce the number of babies born each day with HIV. 

About aden + anais

Since 2006, aden + anais has brought the Australian legacy of cotton muslin to the forefront of modern baby care, offering signature products that combine comfort and safety with style and affordable prices. Co-founder and CEO, Raegan Moya-Jones is recognized for bringing global awareness to the many benefits of swaddling and cotton muslin.  She is the author of swaddle love, a book on the art of swaddling, and established the aden + anais swaddle love foundation, which aims to eliminate touch deprivation in orphaned babies across the world.

 

About (RED)™

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, FEED, Sir Richard's Condom Company, Shazam, Square, Girl Skateboards, Nanda Home, Bottletop, Fatboy USA and Bed Bath & Beyond. To date, (RED) has generated more than $250 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counseling, HIV testing and care services.

 

About the Global Fund

The Global Fund is an international financing institution dedicated to attracting and disbursing resources to prevent and treat HIV and AIDS, TB and malaria. The Global Fund promotes partnerships between governments, civil society, the private sector and affected communities, the most effective way to help reach those in need. This innovative approach relies on country ownership and performance-based funding, meaning that people in countries implement their own programs based on their priorities and the Global Fund provides financing where verifiable results are achieved. Since its creation in 2002, the Global Fund has supported more than 1,000 programs in more than 140 countries, providing AIDS treatment for 6.1 million people, anti-tuberculosis treatment for 11.2 million people and 360 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.