This Saturday, thousands of
Vail Resorts, Inc. employees will gather to complete 13 trail, habitat
or school restoration projects across the U.S. and in Jamaica to
commemorate Vail Resorts’ newly launched EpicPromise, a new brand
platform designed to engage resort guests and residents of the
communities where it operates in one of the company’s core values, “Do
good.”
Over the last five years, Vail
Resorts has consistently demonstrated a commitment to sustainability
through environmental and community support, including:
• Over $7 million in contributions to more than 235 non-profit partners annually
• Energy reduction of 10 percent and a pledge to reduce another 10 percent by 2020
• More than $3.5 million raised through Vail Resorts’ guest donation program to sustain forest health*
• A leadership role in the
restoration of the Hayman Fire area located on the Front Range of
Colorado which improved the water source for 75 percent of Coloradoans
• Donate 20,000 company-sponsored volunteer hours annually
EpicPromise will highlight this
already strong commitment and expand it to engage the millions of
guests the company hosts each year as stewards of the natural
environment and local communities.
Capitalizing on Vail Resorts’
Epic brand, EpicPromise will become an integrated part of the guest
experience from its dedicated website, EpicPromise.com, to Ski and Ride
School, to on-mountain educational signage. Through these actions, Vail
Resorts hopes to inspire every guest to identify a personal
sustainability commitment and take action.
Vail Resorts, Inc., through its
subsidiaries, is the leading mountain resort operator in the United
States. The Company's subsidiaries operate the mountain resorts of Vail,
Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly,
Northstar and Kirkwood in the Lake Tahoe area of California and Nevada;
Park City and Canyons in Utah; Afton Alps in Minnesota and Mt. Brighton
in Michigan; and the Grand Teton Lodge Company in Jackson Hole,
Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel
company, manages casually elegant properties. Vail Resorts Development
Company is the real estate planning, development and construction
subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company
traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts
company website is www.vailresorts.com and consumer website is www.snow.com.
* Right now, resort guests and
pass holders can take action through the Company’s guest donation
program. When purchasing any of the Epic Pass products, or when buying
advance tickets online or staying in a Vail Resorts lodging property
this winter, guests have the option to contribute a $1 to forest
conservation and trail restoration efforts in Colorado, Utah and Tahoe.
To date, these donations have amounted to more than $3.5 million to
sustain forest health.
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