PCH recently launched a unique online giving campaign that is a mix of pop culture, the Internet, online gaming, a well known American brand and a children's research hospital.
This is the 4th time
Publishers Clearing House has launched The Give Back, social media
giving campaign, but this time the program is very different. In the
past Facebook Fans voted on multiple charities to see which ones would
get a cash gift from PCH along with a visit from the Prize Patrol. This
year they are integrating online games into the program. These include
some of the most popular on the network such as Mahjongg Dimensions,
Tri Peaks Solitaire and Sunken Treasures: Gems of Atlantis
after year St. Jude Children's Research Hospital came out the big winner
so PCH decided to partner with them exclusively this year and involve
Facebook Fans in a different way.
The hospital will be receiving a
guaranteed $150,000 gift and PCH will also encourage its loyal players
and Facebook fans to engage even more. The more visitors play on
PCH.com, PCHGames.com, PCHSearcandWin.com and PCHLotto.com through November 4th and earn tokens, the more they can help PCH give
back to St. Jude to the tune of an additional $50,000. Players also
have the chance to enter daily for the chance win one of five chances at
$1,000. On November 10th the Prize Patrol will visit the hospital and
deliver the big check that Publishers Clearing House is known for.