Monday, October 27, 2014

Caring Causes: PCH and St. Jude

PCH recently launched a unique online giving campaign that is a mix of pop culture, the Internet, online gaming, a well known American brand and a children's research hospital.

This is the 4th time Publishers Clearing House has launched The Give Back, social media giving campaign, but this time the program is very different.  In the past Facebook Fans voted on multiple charities to see which ones would get a cash gift from PCH along with a visit from the Prize Patrol.  This year they are integrating online games into the program.  These include some of the most popular on the network such as Mahjongg Dimensions, Tri Peaks Solitaire and Sunken Treasures: Gems of Atlantis

Year after year St. Jude Children's Research Hospital came out the big winner so PCH decided to partner with them exclusively this year and involve Facebook Fans in a different way.

The hospital will be receiving a guaranteed $150,000 gift and PCH will also encourage its loyal players and Facebook fans to engage even more. The more visitors play on,, and through November 4th and earn tokens, the more they can help PCH give back to St. Jude to the tune of an additional $50,000.  Players also have the chance to enter daily for the chance win one of five chances at $1,000.  On November 10th the Prize Patrol will visit the hospital and deliver the big check that Publishers Clearing House is known for.

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