“Snacking is a powerful habit that we often do unconsciously throughout the day at home, at the office and on-the-go,” says Ben Behrouzi, CEO of UrthBox. “So when it comes to snacking, the trick is not to deny ourselves, but to replace our existing junk foods with healthier options that are better for us but still taste great.”
Unhealthy snacking is a major cause of obesity in the U.S., which affects roughly 78.6 million adults and has quadrupled in adolescents over the past 30 years. Most people overeat somewhere between 500 and 1,500 calories of unhealthy snacks every day, according to cardiologist Allen Dollar, MD, assistant professor of medicine at Emory University in Atlanta.
UrthBox helps swap out the junk food by using a thorough research process for each potential addition to its boxes including evaluation of product ingredients, sources, calorie factors, nutrition content, manufacturing reviews and most importantly taste. Only the highest-scoring products are green-lighted and distributed to customers, with over 20 brand new unique items added to the company’s collections each month.
“Even though people may go to the grocery store a few times a week, it’s quite a challenge to break routine and find exciting new products,” says Behrouzi. “In the age of convenience, it takes far too much time to find, review and process healthy new eligible products that still taste great — plus, a lot of stores don’t have vegan only, gluten-free only or non-gmo only sections.”
UrthBox’s convenient free delivery service and its thorough vetting of products allows people to effortlessly be exposed to quality snack foods without the hassle of searching or trial and error of taste-testing sub-par products. This instant convenience makes it remarkably easier for people to incorporate healthier snacks rather than blindly munching on whatever junk food happens to be around.
UrthBox offers four different box sizes for various appetites ,as well as an office box, all available in Classic, Gluten-Free, Vegan, and Diet. Boxes are priced as low as $9 a month and incorporate only Non-GMO and organic snacks and beverages.