A pop-up pet park featured in the heart of Manhattan at the Flatiron Pedestrian Plaza was open to the public throughout the day. Guests brought their pets and guided them through an array of obstacles, including an agility course and bubble machine station. The Deckers were on site to pose for photos and explain more about the movement, which encourages pet owners to spend more quality time with their pets, as well as take action to help pets in need.
Purina will donate $1 to the Petfinder Foundation for every pet photo or video uploaded to www.PureLoveForPets.com (up to $30,000). Tips for celebrating National Pet Month will be posted to the site daily. Consumers can also enter to win an online sweepstakes for a chance to win great prizes, including Purina coupons and pet prizes.