World Wisdom: Changes at Lean Cuisine®

The Lean Cuisine^® brand is reintroducing itself as a modern eating brand and ally for women’s wellness.The relied on insights from hundreds of women as it evolved to reflect a shift in the way Americans – primarily women – are eating and shopping. Women want chef-inspired, ethnic dishes that offer a variety of attributes and bold yet simple packaging that stands out in the aisles.

 

As part of the transformation, the Lean Cuisine^® brand is introducing ten new recipes within the Lean Cuisine Marketplace range, all offering modern benefits. From the new line, shoppers can choose Pomegranate Chicken or Sweet Sriracha Braised Beef as gluten-free, high-protein options, Sesame Stir Fry with Chicken and Roasted Chicken and Garden Vegetables as one-cup vegetable and no-preservative options, and Mushroom & Spring Pea Risotto and Cheese & Bean Enchilada Verde, made with organic ingredients and no GMOs.

 

“We’ve committed ourselves to completely making over Lean Cuisine^® to align with the way people are selecting and enjoying their food,” said Jeff Hamilton, president of Nestlé Prepared Foods. “Giving shoppers choices within the frozen food aisle is a pillar of the Lean Cuisine^® brand, and we know that they want more than just new flavors – they want transparency around ingredients in their food and they are seeking new approaches. We’re motivated to do what’s right for our consumers, and from the Lean Cuisine^® brand, offering a greater ingredient choice is something we know they want.”  

 

“We spoke with hundreds of women and found that their eating preferences vary significantly from one woman to the next. Whether the preference is organic, gluten-free or eating more protein, they expect the food must always taste great,” said Julie Lehman, marketing director for the Lean Cuisine^® brand. “Women also perceive the critical role food plays in powering their busy lives, and this presents us with the opportunity to meet those varying needs in a meaningful way.”      

The Lean Cuisine^® brand’s research also uncovered four distinct “food moods” that guide meal selection. As a result, the brand has re-organized its broad offering into sublines that are more reflective of the ways women make their food choices. The new sublines include: 

 

·         Marketplace – For times when women seek modern foods and chef-inspired offerings, such as the Vermont White Cheddar Mac & Cheese made with pasta, organic butter and no GMOs or Sweet & Spicy Korean-Style Beef, a high-protein, gluten-free option. Suggested retail prices for these items are $2.99, consistent with the rest of the line.

·         Craveables – Includes indulgent, casual food you would find at a neighborhood bar, such as pizza and sandwiches, and features many items that are high in protein, such as Traditional Pepperoni Pizza, which has 20 grams of protein.

·         Comfort – Perfect when only comforting, home-cooked flavors will satisfy, this line includes Cheddar Bacon Chicken, Chicken in Sweet BBQ Sauce and many others. 

·         Favorites – Includes enduring “favorite recipes” such as Spaghetti with Meatballs and other popular, existing recipes.

 

 

For more information and product availability, visit www.leancuisine.com.

 

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for eighteen consecutive years, Nestlé provides quality brands that bring flavor to life every day.  From nutritious meals with Lean Cuisine^® to baking traditions with Nestlé^® Toll House^®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible.  That’s what “Nestlé. Good Food, Good Life” is all about.  Nestlé USA, with 2014 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2014 sales of $100 billion.  For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.