Healthy Habits: Project Black Dot

Globally renowned tennis champion and Supergoop! Co-Owner Maria Sharapova alongside Supergoop! Founder & CEO Holly Thaggard, are proud to announce the launch of Project Black Dot, a new education and activism platform with the singular mission to end the epidemic of skin cancer and improve skin health in America.  

The Project Black Dot platform, which will unveil multiple initiatives throughout the coming year, will kick off today with “Project 1: Permission,” calling attention to current regulations on sunscreen in schools. This initiative will put the power into the hands of parents and schools by providing a simple, sunscreen permission slip which gives children the ability to use and apply sunscreen at school with the goal of obtaining 100,000 signed sunscreen permission slips.

 

Kicking off on September 23^rd, (the first day of fall---a time that sunscreen is often put away for the “season”), this first project shines a much needed light on current regulations on sunscreen in schools. The Surgeon General recently declared skin cancer a national health concern and pointed to sunburns during childhood as a clear risk factor for skin cancer later in life. However, the FDA regulates sunscreen as an over the counter drug (OTC), and as a result, 47 states currently restrict public school children from openly carrying and applying sunscreen at school without a signed permission slip. As leading voices in the industry, Holly, Maria and the team at Supergoop! are calling on parents to sign their children’s permission slips and start the dialogue around sunscreen use in school. The goal of Project 1: Permission is to send 100,000 sun safe students to school with signed sunscreen permission slips.

About Supergoop! 
Launched in 2007 by suncare industry pioneer, Holly Thaggard, Supergoop! is the only prestige skincare brand completely dedicated to UV protection, innovations and research and development. Supergoop! is dedicated to delivering healthy, multifunctional suncare formulas free of controversial ingredients. With patents pending for new, highly technical and effective formulas, Supergoop! has earned distinction in the industry. Awarded the CEW INDIE Beauty Award as well as Allure’s Best of Beauty and Reader’s Choice awards, Supergoop! is at the forefront of new skincare product innovation. Supergoop! is currently available at Supergoop.com, Sephora/Sephora.com, Nordstrom/Nordstrom.com, Dillard’s, Birchbox.com on air at QVC and on qvc.com. For more information, please visit www.supergoop.com.