In today's culture, we are consumed with being “busy,” always running from one event to another, taking care of kids/families, stuck in traffic, we barely have time to truly engage with each other.
Together, SoulPancake and Hershey's Kisses chocolates wanted to remind America that with we have the power to impact a person’s day as well as our own through giving a loving gesture to those around you. SoulPancake & Hershey’s Kisses chocolates decided to shower people with love by dropping mini parachutes over crowds, with the iconic Hershey's Kiss shaped tags attached featuring a call-to-action for the participant to #ShowYouCare to those around them: a friend, loved one or even a stranger. Prompts include a friendly high-five, smile, holding the door open, buying someone coffee, and more- fun activities that cause us to stop and think about someone outside of ourselves.
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