Thursday, October 1, 2015

Soul Sustenance: SoulPancake #ShowYouCare

SoulPancake (founded by Rainn Wilson of The Office) is the brains behind viral videos such as Kitten Therapy (over 8 million views), dance/walk video (444,000 views) and of course the favorite Kid President (over 80 million views combined) watch short teaser of what they do here. Today, as shown on, SoulPancake has partnered with Hershey's Kisses Chocolate to bring you another revolutionary video "Strangers Surprised by an Unusual Reminder to Care" to inspire others to take a break from the craziness of life and extend kindness to someone else.

In today's culture, we are consumed with being “busy,” always running from one event to another, taking care of kids/families, stuck in traffic, we barely have time to truly engage with each other.

Together, SoulPancake and Hershey's Kisses chocolates wanted to remind America that with we have the power to impact a person’s day as well as our own through giving a loving gesture to those around you.  SoulPancake & Hershey’s Kisses chocolates decided to shower people with love by dropping mini parachutes over crowds, with the iconic Hershey's Kiss shaped tags attached featuring a call-to-action for the participant to #ShowYouCare to those around them: a friend, loved one or even a stranger. Prompts include a friendly high-five, smile, holding the door open, buying someone coffee, and more- fun activities that cause us to stop and think about someone outside of ourselves.  

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