Straight from the minds and hearts of Bert and John Jacobs -- brothers and founders of optimistic lifestyle brand Life is Good -- comes Life is Good: The Book. I was sent a copy of the book to preview, and it is an inspiring read. The company's apparel stands for optimism, and this book takes a look at their journey to creating a successful business. Along the way, they had to overcome obstacles, deal with rejection, take opportunities as they came, and work to live the best life possible.
The book also touches on the 10 "superpowers" that are accessible to all human beings: openness, courage, simplicity, humor, gratitude, fun, compassion, creativity, authenticity and love. These are things that a lot of people overlook, especially simplicity and gratitude - both very important as we move into the Thanksgiving season.
As a company, Life is Good grew its roots in the back of used van in early 90s. Driving up and down the East Coast, the Jacobs' brothers were committed to selling apparel and growing their business despite many bumps in the road. The brothers have grown Life is Good into a $100 million lifestyle brand that's dedicated to spreading the power of optimism -- and Life is Good: The Book tells that story.