World Wisdom: Just Label It Protest in Minneapolis 11/14

Consumer and environmental groups will publicly join together outside a local Minneapolis, MN grocery store for a “Day of Action” to demand the right to know what is in the food they buy and eat, and urge General Mills to stop funding anti-food labeling efforts. 

“Silent” protesters will wear blindfolds to call attention to the “Conceal or Reveal” campaign, urging shoppers to sign a petition to General Mills asking the company to support mandatory FDA labeling of  genetically-modified organisms (GMOs) , and carrying signs that say “Honey Nut Concealios: What are they Trying to Hide?”

This Saturday, November 14, from 10:00 a.m. to 12:00 p.m. CT at Lunds and Byerlys; 1450 W. Lake Street; Minneapolis, MN

     
General Mills, known for cereal brands like Cheerios and Wheaties, has spent millions of dollars fighting efforts to require labels on food products containing GMOs.  The “Day of Action” protest is part of an ongoing campaign directed at General Mills and other food companies who are out of step with the American public on the issue of GMO labeling. 

A recent survey found that 84 percent of consumers believe that General Mills should stop spending money on campaigns that deny consumers the right to know and nearly 70 percent of consumers are less likely to purchase General Mills products knowing that the company funds campaigns to deny consumers the right to know.  Nationally, more than 90 percent of Americans want the right to choose whether their food contains genetically modified ingredients or GMOs.  An online petition has garnered over 225,000 signatures in recent weeks and reached over six million people over social media.

More information about this campaign is available online www.concealorreveal.org and on Twitter @justlabelit.