“On
an average day, seven of our neighbors die in home fires, and that’s
just seven too many,” said Russ Paulsen, who leads community
preparedness for the Red Cross. “But we can change
that. No miracle, no incredible scientific breakthrough required –
just getting the word out and having people take two simple steps. This
campaign is a great way to spread life-saving information.”
Internet sensations GloZell Green, Frankie Grande, Bart Baker, Brodie Smith, and Brittany Furlan are
some of the first digital influencers to participate in the ‘I Can Do It In Two Minutes’ PSA, which encourages people to have a plan to safely evacuate their home in the event of a fire and to check that smoke alarms
are working. The PSA was directed by the Brothers Riedell, known for the films Camp Takota and Bad Night.
iHeartMedia
has been named the official media partner for the 2Steps2Minutes
initiative and will leverage the company’s spectrum of multiplatform
assets to address key aspects of fire safety
and prevention. iHeartMedia will launch an on-air and online campaign
that includes a series of PSAs and original content recorded by GRAMMY® Award
winning a cappella group Pentatonix, 2016 ACM award 2x nominee Kelsea Ballerini, and iHeartMedia personality Bobby Bones, host of the popular nationally syndicated Country radio program The Bobby Bones
Show.
The Charity Network will host one-of-a-kind celebrity experiences across Prizeo and Charitybuzz platforms to raise funds to benefit
the Red Cross. The first packages announced include experiences from celebrities including Sheryl Crow, Laura Marano, Scotty McCreery, American Authors and influencers Frankie Grande, Matthew
Santoro, Rooster Teeth and Joey Graceffa. Offerings include concert tickets, meet and greets, on-set visits, and cameos in social media content.
“As
we grow The Charity Network, we’re excited to partner with incredible
organizations including What’s Trending, iHeartMedia, and Reveal Project
to help champion some of our favorite causes
like American Red Cross,” said Todd Wagner, founder and chairman of The
Charity Network.
Additionally, Kelsea Ballerini, Alli Simpson, and Troye Sivan have teamed up with Reveal Project to each design limited-edition merchandise.
Designs can be purchased at RevealProject.com/2Steps2Minutes.
To
see campaign content, check out all auction experiences, find out how
you can purchase a limited edition shirt, or make a donation, visitRedCross.org/2steps2minutes.
The
American Red Cross shelters, feeds and provides emotional support to
victims of disasters; supplies about 40 percent of the nation's blood;
teaches skills that save lives; provides international
humanitarian aid; and supports military members and their families. The
Red Cross is a not-for-profit organization that depends on volunteers
and the generosity of the American public to perform its mission. For
more information, please visitredcross.org or
visit us on Twitter at @RedCross.
About What’s Trending
What’s
Trending is an award-winning US-based media company and online
destination curating and producing original programming around the
hottest digital trends and topics every day. With
over 100 million YouTube views to date, What’s Trending has
collaborated with the biggest online and traditional personalities in
entertainment and pop-culture. Founded by host and digital influencer
pioneer Shira Lazar, What’s Trending’s innovative, groundbreaking
and interactive programs have been recognized by the Primetime Emmy
Awards, the Webbys, the IAWTV, the Streamy Awards and others since the
company’s launch in 2011. www.WhatsTrending.com, Facebook.com/whatstrending,
YouTube.com/whatstrending, Twitter @whatstrending
About iHeartMedia
With
245 million monthly listeners in the U.S., 87 million monthly digital
uniques, over 75 million social followers and 196 million monthly
consumers of its Total Traffic and Weather Network,
iHeartMedia has the largest reach of any radio or television outlet in
America. It serves over 150 markets through 858 owned radio stations,
and the company’s radio stations and content can be heard on AM/FM, HD
digital radio, satellite radio, on the Internet
atiHeartRadio.com and on
the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
About The Charity Network
The
Charity Network disrupts traditional fundraising models and helps
charities transition from analog to digital. By doing so, The Charity
Network reaches a diverse group of donors from
millennials to baby boomers. Launched in 2016, The Charity Network is a
coalition of the top digital fundraising
platforms: Charitybuzz, Prizeo, and Chideo. Each platform is a leader in
its own field: Charitybuzz in online charity auctions, Prizeo in online
sweepstakes and experiences, and Chideo in cause and entertainment
content. To learn more please visit: www.charitynetwork.com.
About Reveal Project
Reveal
Project is an online platform that brings social purpose to online
shopping. We partner with key social influencers to create and sell
custom merchandise focused on a variety of social
causes. The net proceeds provide critical support to the charities
behind these movements and, equally important, we inspire powerful
communities of like-minded individuals who are making a real difference
for social good. For more information, please visit www.revealproject.com.
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