I recently had the chance to interview Sanjay Nambiar, creator of Super Duper Princess Heroes. Through the Super Duper Princess Heroes, Sanjay hopes to inspire girls to cultivate the super hero within, as the brand slogan proclaims: “Be You. Be Powerful. Be A Super Duper Princess Hero!” By combining cuteness with strength, charm with independence, and fancy outfits with dazzling super powers, Sanjay hopes to motivate his daughters and girls around the world to:
· Have a strong sense of self, individuality, and pride;
· Cultivate social confidence and emotional intelligence;
· Identify with stronger female role models in children’s popular literature;
· Take care of themselves and the world around them; and
· Find their inner “Super Heroes”.
Why did you decide to start Super Duper Princess Heroes?
I want my daughters, who are nine-years-old now, as well as girls around
the world, to have better role models! Too many of the female
characters in the books my daughters used to read were passive, weak,
and just waiting to be saved. Boys have super heroes in literature who
save the world. Girls don’t really have similar role models to the same
extent. That’s why we need the Super Duper Princess Heroes!
What sets the Princess Heroes apart from other positive female role models?
The Super Duper Princess Heroes combine cuteness with strength, charm
with independence, and fancy outfits with dazzling super powers. It’s no
longer about choosing between princesses and heroes. With SDPH, girls
finally have characters who are both! Also, our characters are
incredibly diverse and international. Girls around the world can
experience our stories and games and be inspired by characters who
actually look like them.
Why do you think it’s important for fathers and other male role models to inspire girls?
When girls see men involved in the girl power zeitgeist, it conveys a
significant sense of collaboration and inclusiveness. It’s not about
girls vs. boys. It’s about helping kids be their best, about creating a
better world for everyone. When girls are inspired by fathers and other
male role models, it shows them that men have responsibility in this
paradigm and care just as much as women. That’s a wonderful example to
establish for future generations!
How do you encourage and empower your daughters on a daily basis?
I always tell my daughters that they can do anything boys can do, that
they are powerful and independent and don’t need to wait around to be
saved! Also, my wife and I are full collaborators in parenthood, and I
make sure my daughters see me treat her with the utmost respect and as a
peer in all regards. If my daughters see their mother as an empowered
and courageous role model, and as a woman who I look up to, then that
will give them enduring encouragement to become empowered women