The
LA Looks model search just launched on Facebook and is open to fans who
would like to submit a photo showing off their best hair look. A male
and female winner will be chosen for a professional photo shoot and a
surprise VIP experience that includes airfare, L.A. car rental, hotel
and a trip stipend. Whether you are sporting short hair or long locks,
if you have great hair, LA Looks® wants to hear from you!
“LA
Looks has a full range of styling products designed to help men and
women maintain their style all day long, whether they’re channeling a
tousled Malibu Beach-inspired look, West Hollywood punk rock or
perfectly polished Beverly Hills,” said High Ridge Brands Vice President
of Marketing Jocelyn Yuan Riddle. “The LA Looks model search gives our
fashion-forward fans the chance to star in a national advertising
campaign and receive the ultimate celebrity treatment.”
How it works:
· After
becoming a fan on the LA Looks® Facebook page, men and women 18 years
or older can submit a great hair photo between May 15 to July 31, 2016.
· A
judging panel will review the submissions and select 10 finalists based
on originality, creativity, photo quality and overall appeal.
· Throughout August, fans will select who they think the two grand-prize winners should be.
· Winners will be announced on LA Looks® Facebook page on September 12, 2016.
The
model search is currently being promoted on all LA Looks® social media
channels, the LA Looks® website, product packaging and promotional
materials. Visit www.lalooks.com or Facebook.com/LALooks to learn more.
*Based on AC Nielsen Syndicated Data L52W Period Ending 4/9/16 of Total Hair Gel Ounces Sold.
About High Ridge Brands
High
Ridge Brands (a Brynwood Partners company) is North America’s
fifth-largest nationally branded soap manufacturer and distributor of
brands such as Zest, VO5 and White Rain. The company also acquired
Newhall Laboratories, which holds iconic brands such as L.A. Looks®,
Thicker Fuller Hair® and Zero Frizz®. For more information, please
visit www.highridgebrands.com.
No comments:
Post a Comment