Monday, May 16, 2016

Contest: LA Looks

Voted “best hair” in high school? Now is your time to shine! LA Looks®, the No. 1 hair gel brand in America*, has announced its fourth-annual search for a new brand model for the 2016/2017 year.
The LA Looks model search just launched on Facebook and is open to fans who would like to submit a photo showing off their best hair look. A male and female winner will be chosen for a professional photo shoot and a surprise VIP experience that includes airfare, L.A. car rental, hotel and a trip stipend. Whether you are sporting short hair or long locks, if you have great hair, LA Looks® wants to hear from you!
“LA Looks has a full range of styling products designed to help men and women maintain their style all day long, whether they’re channeling a tousled Malibu Beach-inspired look, West Hollywood punk rock or perfectly polished Beverly Hills,” said High Ridge Brands Vice President of Marketing Jocelyn Yuan Riddle. “The LA Looks model search gives our fashion-forward fans the chance to star in a national advertising campaign and receive the ultimate celebrity treatment.”
How it works:
·         After becoming a fan on the LA Looks® Facebook page, men and women 18 years or older can submit a great hair photo between May 15 to July 31, 2016.
·         A judging panel will review the submissions and select 10 finalists based on originality, creativity, photo quality and overall appeal.
·         Throughout August, fans will select who they think the two grand-prize winners should be.
·         Winners will be announced on LA Looks® Facebook page on September 12, 2016.
The model search is currently being promoted on all LA Looks® social media channels, the LA Looks® website, product packaging and promotional materials. Visit or to learn more.
*Based on AC Nielsen Syndicated Data L52W Period Ending 4/9/16 of Total Hair Gel Ounces Sold.

About High Ridge Brands
High Ridge Brands (a Brynwood Partners company) is North America’s fifth-largest nationally branded soap manufacturer and distributor of brands such as Zest, VO5 and White Rain. The company also acquired Newhall Laboratories, which holds iconic brands such as L.A. Looks®, Thicker Fuller Hair® and Zero Frizz®.  For more information, please visit

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